Think about RevOps as a sports coach. It's about guiding you on how to get better in your game and fixing your biggest weaknesses.
From a more technical perspective, RevOps is the science of creating sustainable revenue growth based on repeatable processes, specific tools, and behaviors (RevPartners).
From a strategic perspective, it's a decision from leadership to optimize all revenue-related processes for more efficient growth.
Learn more about what RevOps is.
Regardless of the approach, RevOps is always about one thing - enabling businesses to make more money.
Saying so, let's dive into the 4 key RevOps metrics you HAVE to track and optimize in your HubSpot to boost revenue growth efficiency.
Monitor your lead flow to ensure you're generating enough opportunities in the pipeline.
(Lead volume in HubSpot)
On this basis inform your marketing and outbound strategies.
Track how many opportunities you manage at every deal stage and where they are stuck or dropped off.
Based on that, identify bottlenecks in the sales process that hinders your deal's velocity and decrease cash flow.
Spot the most problematic stages in deal management and enable reps with tailored coaching (e.g. defining solutions).
Check the article about how to boost sales velocity to learn more about which part of the process you can optimize.
Track average deal size monthly and quarterly.
Spot the most profitable customers and optimize the acquisition strategy for replicating them in your pipeline.
Inform your ICP based on the ACV and target similar accounts.
Monitor sales cycle length to see how long it takes for your team to close deals.
Check the article about how to boost sales velocity to learn which part of the process you can optimize.
Gain a general overview of your conversion rates and the health of the pipeline with a funnel report.
Feed all your GTM strategies with these insights to boost effectiveness and efficiency.
These 4 metrics most impact your revenue growth efficiency:
You have to measure and optimize them in your CRM to fine-tune the pipeline and remove sales process bottlenecks.
And here's where RevOps in HubSpot comes in with seamless reporting and strategic advisory based on insights.
If you want to talk RevOps in your company