Based on the roadmap RevOps team identifies quick wins to capitalize on low-hanging fruits and demonstrate the value quickly. It can be for example:
Boost lead response with a calendar in a website form that automatically books a meeting with sales
Reduce deal cycle with the automated contracting tool for Account Executives
Streamline lead nurture with buyer personas automatically assigned to MDRs with contextualized reasons to talk
4. KPIs for RevOps
Finally, the RevOps team establishes KPIs to measure the success of its initiatives.
They should be always aligned with the specific goals of each project.
For example, a KPI for the "boosting lead response" can be reducing contact time from 3 days to 24 hours.
Regular tracking and analysis of these metrics enable all stakeholders to:
Assess the RevOps business value
Identify areas for improvement
Make data-driven decisions to drive optimization
The golden standard is to review the progress of RevOps initiatives quarterly and prioritize new ones based on updated business requirements.
about the author
I help B2B companies drive revenue with Demand Generation Programs. RevOps Evangelist and marketer who thinks outside the funnel. Creating marketing programs aligned with how people want to buy, not in a way companies want to sell to them.