Gain a general overview of your conversion rates and the health of the pipeline with a funnel report.
Track the MQLs win rate to measure their quality (MQL win rate should be >25%)
Track opportunity-to-customer conversion to assess sales efficiency
Measure customer retention by LTV and spot the ones with the most value achieved from your service. You want to replicate them.
Feed all your GTM strategies with these insights to boost effectiveness and efficiency.
These 4 metrics most impact your revenue growth efficiency:
Sales cycle length
You have to measure and optimize them in your CRM to fine-tune the pipeline and remove sales process bottlenecks.
And here's where RevOps in HubSpot comes in with seamless reporting and strategic advisory based on insights.
If you want to talk RevOps in your company
about the author
I help B2B companies drive revenue with Demand Generation Programs. RevOps Evangelist and marketer who thinks outside the funnel. Creating marketing programs aligned with how people want to buy, not in a way companies want to sell to them.