4 min read
Related articles
December 14, 2023
November 17, 2023
From the fertile ground of Krakow's tech innovation and development, rose Codete, Miquido, and Railsware. They are the 3 Krakow software houses for whom the IT outsourcing business seems like a cakewalk.
Krakow seems like a genuine promise for a better Polish future.
A future built around growth and technology.
That’s why in this blog posts series we’ll analyze Krakow’s resilient software houses, with their digital marketing strategies, and branding efforts.
Table of Contents
You’ll find inspiration and realize that your ship hasn’t yet sailed.
Just watch, learn and apply the knowledge to your own business.
With the rise of new technologies: robotics, artificial intelligence, big data, blockchain, the outsourcing industry has been shaken at the core.
Big industry leaders are lining up to face the speed and scale of digital transformation.
In Krakow, the digital revolution is at its peak.
Our quest now is to analyze some of the finest game-changers of this revolution.
Lots of software houses thrive in Krakow, from multinationals to local companies.
But, because we are Inbound evangelists, we’ve picked for our research successful companies that leverage content strategy in their marketing stack.
Come out, come out wherever you are: the content marketing, the social media strategies, the branding efforts!
Everything will come to light in the following blog articles. So, stay tuned for more!
But first, let's dig a bit into the Krakow IT success story.
First things first.
Let’s see which are Krakow’s assets in the IT outsourcing market:
Now that we've got the Krakow IT story covered, we can move on to our software houses.
Website: https://codete.com/
No. employees: 120+
Technologies: Java, Scala, AI, Blockchain
Services: DevOps, cloud computing, blockchain, big data, quality assurance, data security
Verticals: e-commerce and retail, travel, health, advertising, automotive, logistics, media, entertainment, fintech, crypto
Key clients: Leonardo Hotels, BMW, Home24.de, Wells Fargo, Total Fyber, KIA Motors, Probooking, Prosieben, Deloitte, Cisco
Offices: Krakow, Lublin, Berlin (HQ)
Managing Director: Artur Olechowski
Based in Berlin, but with Polish roots, it’s no wonder that Codete has among its clients, lots of German companies.
While many software houses in Poland go for North-American, Canadian, Scandinavian contracts, Codete doesn’t shy away from other markets.
With a portfolio with world-renowned clients, a continuously growing website traffic and being the host of a plethora of tech events, Codete can be an inspiration for every Polish software house.
Sharing IT knowledge is at the core of Codete’s existence: from CodeteCON, the tech conference, to meetups and workshop hosting, Codete understands how leadership is born.
It’s all about building trust and a thriving community around you, educating the stakeholders.
But, if you want to find out more, you’ll have to keep an eye on our next blog post.
Website: https://www.miquido.com/
No. employees: 150+
Technologies: Java, Angular, Flutter, Swift, Kotlin, React Native, Angular, Golang, AWS, Kubernetes, Azure, Machine Learning
Services: software development, quality assurance, UX/UI wireframing, product design
Verticals: business, fintech, consumer goods, tourism, healthcare, social media
Key clients: Skyscanner, TUI, Aviva, Nestle, Herbalife, Santander
Offices: Krakow (HQ), London, Berlin
Reviews: 4.7 - Clutch (14 reviews)
CEO: Krzysztof Kogutkiewicz
One of the youngest companies we’ve analyzed so far, Miquido has been on the market since 2011 and has delivered 90+ apps. And to name just a few of their clients: Skyscanner, TUI, Nestle...
Awarded by Deloitte in 2016 in its Top 50 Fast Technology in CEE (2016 edition), Miquido has an inspirational growth story.
To know their story you’ll have to follow us in our next blog post, where we’ll tackle how Miquido does its inbound marketing, how it builds brand awareness and its social media presence.
Website: https://railsware.com/
No. employees: 60+
Technologies: Ruby on Rails, Node.js, Angular
Services: mobile development, web development, AI and machine learning services
Verticals: business, fintech, finance
Key clients: Sendgrid, Calendly, Brightbytes, Quorso, Google
Offices: Krakow (HQ), Kiew, New York, Dubai
Reviews: 4.9 - Clutch (10 reviews), 4.9 - Glassdoor (11 reviews)
CEO: Yaroslav Lazor
12 years, projects for 60+ organizations, in 12 countries, collaborations with big names such as SendGrid, Google and Calendly - meet Railsware.
Nominated by The Manifest as a top player in Ruby on Rails development, Railsware is a software house with an inspiring growth story.
To know their story you’ll have to follow us in our next blog post, where we’ll tackle how Railsware does its inbound marketing, how it builds brand awareness and its social media presence.
This was just a glimpse of our 4 blog post series on the thriving Krakow IT outsourcing market.
This is part of a bigger playground, a playground where the rivalry between software houses in Poznan, Warsaw, Wroclaw, and Krakow gives birth to innovation and a strong tech community. It’s a rivalry that is shaping cities and mentalities.
But, before getting to the core of the subject, let me give you some spoiler alerts from my research. In short, these are some of my findings:
Are you hooked already?
You can find out more software houses stories about it in our ebook: The Growth Marketing Secrets of Top European Software Houses - Poland Edition 2019