In the thriving Warsaw IT ecosystem, Polidea, 10Clouds, and SoftwareMill are crafting digital products for top-notch Western Companies.
Turning 10 this year, Polidea, has a lot to be proud of.
“Our ways of building strong business relationships have been created in the course of over 100 international projects” - Polidea
Top-level clients, 70+ employees, Clutch awards - Polidea seems to have it all.
But what forces pushed them here? How can you make strides in a very competitive software development market? How can you push a product/service forward?
Smart-arse marketing I’d say.
To check my assumption I began to deconstruct their marketing and employer branding strategies.
Follow me and see what I found.
Polidea is a #PositiveTech evangelist. It wants to have a positive impact on people’s lives through technological progress.
They even organized a conference in the name of #PositiveTech - MCE.
Also building open-source solutions complies with their mission. Take RxAndroidBLE for example, a powerful tool for Bluetooth Low Energy coding, that has received 2000+ stars on GitHub. Polidea is also very involved in conversations about their open-source solution on Gitter.
With 100+ international clients and a 10-year history, clients such as Phillips or Dolby, Polidea looks bulletproof.
Speaking of clients, let’s take a look at some of Polidea’s Clutch reviews.
So, what’s the formula behind Polidea’s success?
It’s time to uncover their secrets, their marketing secrets. So, follow me in my quest to understand the strategies behind Polidea’s growth.
You’ll find out that:
These were just small spoilers of what’s coming up next, so stay tuned.
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