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Poland is growing to be an IT hub, moving past the “outsourcer” stereotype and designing its own success story. Warsaw is leading the way.
10Clouds, SoftwareMill, Polidea are Warsaw's software houses that sit at the core of its vibrant IT development.
These companies are only the tip of the iceberg, an iceberg that wants to disrupt the outsourcing world.
While we are based in Krakow, the eternal Warsaw sibling rival, we can’t help admiring the intense competition between the two IT hubs. So far, there are no losers in this competition. It’s a hard-fought battle where the whole ecosystem goes stronger, innovation by innovation.
So, what are the forces that fuel up this environment? What makes Warsaw a magnet for IT investors? How did the aforementioned companies grow so fierce?
We shall answer all of these questions in our 4 blog posts series, beginning with this one.
We’ll tell inspiring stories about digital marketing, employer branding, social media strategies and more.
Table of Contents
Warsaw wants to challenge the IT Outsourcing status quo.
Let bygones be bygones.
It’s time for new ways of doing business, where the humane mingles with the technologies of the future.
So, let’s follow the footsteps of 3 Warsaw software houses on their way to growth.
Now, let’s see what makes Warsaw so appealing in the IT outsourcing market:
In 2017 15,000+ new businesses were established in Warsaw. According to Startup Poland Foundation, every fourth Polish startup is created in Warsaw.
Innovation lays just around the corner: from cloud computing, VR, AI, blockchain to IoT, every company wants a bite.
Next, in our story, we’ll try to unbox the marketing and branding strategies of 3 pillar companies of IT outsourcing in Warsaw.
Website: https://10clouds.com/
No. employees: 100+
Revenue: EUR 3M+ (2016, Financial Times)
Technologies: AngularJS, React, Python, Javascript, Django, Vue, Node, Elixir
Services: web development, mobile development, product design, blockchain
Verticals: business, healthcare, entertainment, education
Key clients: Baidu, Asmodee, StepStone, TrustStamp, Skedulo, ZappRideShare, Coinquista
Offices: Warsaw (HQ), Poznan, Wroclaw, Atlanta
Reviews: 4.9 - Clutch (30 reviews), 3.4 - Glassdoor (7 reviews)
CEO: Maciej Cielecki
Featured in Deloitte’s CEE Tech Fast 50 in 2017, 10Clouds has increased its revenue by 316% during 2013-2016.
The criteria Deloitte uses for its CEE top is a strict one:
Financial Times is making its own top of the fastest growing companies in Europe. 10Clouds ranks 480, with a 4-year revenue increase of 333%.
In our next blog post, we’ll look at the marketing strategies that power up such a growth: we’ll dive into content strategies, branding efforts, and community engagement.
But, until then, you can understand the 10Clouds way of doing business by listening to one of their happy customers, now an evangelist:
Website: https://www.polidea.com/
No. employees: 70+
Technologies: Node, Django, React, AWS,
Services: mobile development, web development, UX design, IoT, cloud computing, VR, augmented reality
Verticals: healthcare, finance, consumer goods
Key clients: Philips, Dolby, HP, StepStone, Estimote, Genentech, Applause, DaWanda
Offices: Warsaw (HQ)
Reviews: 4.9 - Clutch (8 reviews)
CEO: Grzegorz Kapusta
A Clutch awarded company, as a top app development company in Poland, Polidea is turning 10 this year.
Learning and sharing are in the Polidea DNA, as its CEO proudly states. This is why they organized the MCE Conference, one of the largest tech conferences in Europe, for 5 editions.
The Polidea involvement with Open Source, meetups, and local initiatives simply reinforces their passion for community.
So, when you mix knowledge and the power of sharing, you might end up working with top players such as Philips, Dolby or HP?
We’ll see about that in our next blog post.
Until then, watch Grzegorz Kapusta speak about Polidea here:
Website: https://www.softwaremill.com/
No. employees: 40+
Technologies: React, Java, Javascript, Angular, Heroku, Scala, AWS,
Services: big data, machine learning, blockchain, web applications
Verticals: messaging, finance & banking, energy, e-commerce, logistics
Key clients: Tipser, Knip, Zerigo, IP Integrated, Vocado, Attikis, Intellii
Offices: Warsaw (HQ)
Reviews: 4.9 - Clutch (9 reviews)
CEO: Tomasz Szymanski
SoftwareMill ranks 10 in Top Custom Software development companies in Poland, by Clutch. It’s closely followed by Infopulse, also Warsaw-based.
What’s striking from the marketer’s point of view, is the abrupt expansion of website organic traffic during 2018. This means that SoftwareMill is going inbound.
It couldn’t be a coincidence, that the organic traffic is booming since Maria Wachal joined the SoftwareMill team as a Growth Manager.
So, this was just a spoiler alert for what’s following in our next blog posts in the Warsaw IT Outsourcing series.
So, stay tuned.
It’s been almost 15 years since Poland has joined the EU. European funding has flown in all these years, empowering businesses all over the country. This led to huge economic and social transformations across Poland.
Warsaw was at the heart of all this.
In the last years, a new chapter is unfolding in Warsaw’s development.
A chapter wrapped in innovation and shared knowledge. It’s like a new “golden age”.
Companies like 10Clouds, Polidea and SoftwareMill are making a statement in IT outsourcing by rising to Deloitte and Clutch tops.
What statement, you say? Well, let me spoil this a bit for you. To make it a bit easier for you I’m gonna lay out here some of my learnings after so much research:
So, did I make your curious or not?
Now, competition is fierce in Warsaw and outside of it. Poznan, Wroclaw and Krakow are also getting the hang of success. Their stories are included in our ebook "The Growth Marketing Secrets of Top European Software Houses - Poland Edition 2019".