Smartdreamers is the #1 business application for Recruitment Marketing Automation. Covering 90% of the candidate journey.
We are not exaggerating: They work with brands such as Renault, L’Oreal, UiPath and Kaufland.
So, what was the issue?
Their product was great, and important marketing and sales activities were up and running on the surface. Still, there were issues under the hood to work on.
Our solutions required amore in-depth look and a step-by-step plan.
This is the story of how we made Smartdreamers see the big impact of gradual changes.
Visitor to Lead Conversion Rate - The Eternal Lead Generation Problem
Smartdreamers were not new to the marketing game. Their goals and KPIs were in place. Persona was no secret to them, and the growing customer base continued to prove the value of the product.
We did a lot of work, but something was missing. We had good traffic, but we didn’t convert enough visitors into leads. Then, the leads were rarely qualified. As a result, there were not enough sales conversations happening.
The only clear thing was that we needed to change the website’s content and test more marketing channels so we could generate enough data from the customer journey. It felt like something was missing and we needed a different perspective on our marketing strategies – says Ovidiu, Smartdreamers’ Product Marketing Manager.
This is where we came into the picture.
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