There is an old Polish proverb that is roughly translated as “misery comes in pairs”.
Poland proves the opposite is just as valid: prosperity comes in pairs too. The more successful companies rise to stardom on Polish grounds, the better the country’s economy is.
In 2018, Poland showed the world that yes, you can come from a former Communist Bloc economy and rise above your status to impose yourself as a growing and thriving country.
This chapter is meant to draw a bridge between Poland’s IT Outsourcing market and the country’s booming economy. What is Poland doing right?
How is it that they have reached so far as an economy in a relatively short amount of time? What is the role of IT companies in all of this?
The Landscape and Trends: Poland is, perhaps, one of the most surprising rising stars in the European Union. As a former communist country itself, Poland has made incremental, steady steps towards a healthy capitalist economy - and they made it. As of 2018, the Polish economy is the 8th largest in EU.
More relevant for our guide is that the Polish economy supports local IT businesses with a variety of tax incentives that make it attractive for entrepreneurs to open a business in this sector.
The Marketing and Sales: As it happens in most CEE (and, as mentioned above, in most cases with IT outsourcing businesses), marketing is not the main focus for most Polish IT outsourcing companies.
There are signs of steady movement towards advanced marketing, but a lot of what’s happening in terms of outbound marketing is still vague, poorly contoured and frequently unfocused.
The Recruitment and Talent: A quick look on Glassdoor shows nearly 6,800 job posts in the IT field in Poland. Even more, the same search on LinkedIn reveals more than 20,000 jobs in IT in Poland. That is, of course, just scratching the surface of just how many IT jobs there are in Poland (given that these are paid job posts).
With most of the IT outsourcing companies investing in employer branding, it is quite clear that the competition on the job market is quite strong for companies in this sector.
The Community: Poland’s IT thrives for a million reasons - and the strong community built around the Polish hives of innovation (e.g. Krakow, Warsaw, Wroclaw, Poznan, Gdansk) are a very strong factor. Multiple regional IT events are held in Poland and IT meetups are so frequent here that it feels nearly impossible not to find at least one to suit your specific learning and networking needs.