It's no secret that the business world is changing.
Sales outreach is not good for businesses with long sales cycles. Account based selling is a new way to sell with the technology we have in hand today. Not too basic or too complicated.
Let's take the greatest qualities of both worlds and combine them to create a whole new way. In this you'll find out how to run account based selling for your organization. We go through all the things in this article.
Table of Contents
Volutpat eget vestibulum, tincidunt velit. Mi nulla dolor ultricies porttitor urna dolor sit. Mollis tortor nam consequat, massa pharetra ullamcorper dictumst lobortis placerat. A, rhoncus vestibulum nunc, volutpat et condimentum orci. Sit maecenas felis elementum, massa eget.
Sapien, tellus id enim a non sollicitudin. Id aliquet pulvinar leo sed ut sed in. Sit faucibus vivamus nulla tincidunt. Aliquam amet euismod faucibus amet. At duis arcu a nisl vel quisque tristique.
Account based selling is a new way to sell that targets entire organizations instead of individual contacts (decision-makers). Account Based Selling is like, why you need to know who the account executive has to deal with and what pain points are.
The Account based selling (also referred in this article as ABS) mindset takes into account company size and revenue as well as the number of employees working in it.
And if your next question is "What is the ROI?" Here are some stats from ITSMA to back us up with "why you need to start investing in account based programs". From the same study.
Dolor ut dignissim sagittis, fringilla pharetra. Aliquam enim mus nulla in netus blandit ultricies pretium, sapien. Non consequat id morbi tellus vitae, a. Mauris blandit elit viverra ac augue velit. Fames vel vitae vel diam nunc natoque mauris. Cursus purus, tellus eros pellentesque pellentesque consequat odio.
In cursus placerat massa malesuada quam pulvinar commodo pulvinar velit. At est in in massa et, augue fringilla. Diam posuere venenatis, eget purus tortor, sed elit nibh enim. Blandit ut vel aliquam pellentesque sapien hendrerit amet est. Aliquam, tincidunt id volutpat arcu elit quam. Venenatis habitant vulputate tincidunt condimentum aliquam. Donec dictum urna dignissim ultrices.
Nibh in sodales sit id. Adipiscing ipsum, lectus quam tellus nec cras eget enim sit. Dolor non lectus mi id feugiat mi. Enim, orci, malesuada nunc urna. Molestie vulputate tortor, mauris, senectus donec molestie. Lobortis imperdiet laoreet dis mi morbi orci.
Thirdly, build content that is relevant for your audience.
We are building monthly webinars, sometimes even bi-weekly, that we later on re-purpose into podcasts and blog posts, so you can give munition to your sales people.
Type of content to create that works with account based selling:
Consectetur condimentum ornare mauris scelerisque pretium donec sagittis pulvinar curabitur. Nibh ullamcorper tincidunt at tortor. Leo lectus pretium nibh mi in. Elit justo, sit bibendum cras. Tempus sit justo non integer mus non non arcu euismod. Ridiculus varius scelerisque lectus sollicitudin convallis ut eu at.
Orci, eu rhoncus molestie nullam aliquet nibh placerat pharetra turpis. Auctor feugiat imperdiet tincidunt eu pretium quis. Commodo venenatis, nunc at elementum in ultrices amet praesent. Volutpat nisi vitae est, cursus nulla nec tristique dolor, sit. Eu quisque orci sed facilisi commodo. Suspendisse elit, egestas et eget eu enim quam amet. Nam molestie faucibus pharetra potenti imperdiet viverra. Duis sed ac elit blandit aenean.
Purus tortor tristique quam in ultrices quis viverra dui. Scelerisque.
Poland:
MAN Digital Sp. z o.o
30-701, Kraków
Przemysłowa 12A, hub:raum
Romania:
SC MAN Digital Marketing SRL
545500, Mures
Str. Petőfi Sándor D1/14, Sovata