How To Run Account Based Selling For Your B2B Company [GUIDE]

GUIDE: Hands-on Tech Stack for Account-Based Programs Using HubSpot

1 minute read

In the past, there was a one size fits all marketing approach. Now, it is more tailored.
This article will help you understand what account based marketing is and how it can be applied to your company. It will also show you how it can benefit you in the future.In fact, we at MAN Digital were able to generate over 228 qualified leads for our agency services by purely focusing on target accounts in only 6 months.

In Short:

  1. Account-based marketing (ABM) is a strategy that focuses on targeting the right people with the right message at the right time 
  2. It's not about blasting your target audience with irrelevant messages, but rather creating an individualized experience for each person based on their needs and interests 
  3. ABM helps you get closer to customers by understanding who they are, what they need, and when they need it.

Grab your ☕ or 🍵 and let's get started.

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about the author
Alina Belașcu - A passionate marketer, always learning new stuff, from front-end development to statistics, to CRO and psychology, because, in the end, in the land of marketing, everything connects.

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