In the past, there was a one size fits all marketing approach. Now, it is more tailored. This article will help you understand what account based marketing is and how it can be applied to your company. It will also show you how it can benefit you in the future.In fact, we at MAN Digital were able to generate over 228 qualified leads for our agency services by purely focusing on target accounts in only 6 months.
Account-based marketing (ABM) is a strategy that focuses on targeting the right people with the right message at the right time
It's not about blasting your target audience with irrelevant messages, but rather creating an individualized experience for each person based on their needs and interests
ABM helps you get closer to customers by understanding who they are, what they need, and when they need it.
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about the author
The Founder and Head Of Delivery at MAN Digital, responsible for all things top of the funnel, button of the funnel, and customer experience. Having worked in both B2B marketing and sales execution for over a decade. He has experience in both Enterprise and Mid-Size sales. Before founding MAN Digital, he worked at Electrolux and DHL in learning and development and Farnell Element 14 in sales. A whiz when it comes to sales engagement tools and a HubSpot revenue architect. At the moment also pursuing an Executive MBA at Quantic Washington University.