How To Run Account Based Selling For Your B2B Company [GUIDE]

Build Content for Account Based Selling.

Thirdly, build content that is relevant for your audience.

We are building monthly webinars, sometimes even bi-weekly, that we later on re-purpose into podcasts and blog posts, so you can give munition to your sales people.

Type of content to create that works with account based selling:

• Use cases - showcase with insights what you did for other organizations (here is one of our examples)
• Case Studies - Showcase results and concrete value proposition. (example here)
• Run webinars or podcasts showcasing your expertise (here is what we do).
• Case Studies - Showcase results and concrete value proposition. (example here)

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