What we know for sure is that 2019 will be the year of the user experience around our customers.
And that's not all:
Table of Contents
Maybe you are one of those people that like to watch a video rather than read. I've done a video with Robert from Landingi explaining these trends in the video below.
We love entertainment, stories, and our mobile Internet bandwidth is getting faster. It's no surprise that video ad is getting more and more popular online.
Video ad spending grew +557% sequentially from Q2 2016 to Q3 2016, according to a recent report by Smaato.
This is crazy guys, +557%.
So, start making videos of your products and services before it’s too late.
Here are a few easy useful tips for leveraging video marketing.
Important: Before you even touch video, make sure you have the right message to match your market.
According to a study carried out by Ninthdecimal, retailers who use different devices to connect with consumers experience higher rates of engagement and visits to their stores than those focusing on one device alone, such as just sticking with the traditional desktop computer, for example.
We already own multiple devices; we have iPhones, work and personal laptops, tablets, and even smart TVs. We might even have smartwatches if we are geeky enough.
Luckily, we can leverage Facebook and Google’s technology to remarket to all of our audience on different devices.
One great tool for that is SilverPush. When a cookie is placed onto your computer by an ad using SilverPush, an “audio beacon” is also emitted that can be detected by mobile devices in the vicinity that is also running SilverPush software.
They are therefore able to recognize that the same person owns these two devices. In an interview with TechCrunch, the CEO of SilverPush, Hitesh Chawla, explained that the biggest obstacle for this technology was distance.
When they overcame it, they were able to achieve a more accurate understanding of their customers’ cross-device behavior and to offer valuable data to marketing and tech companies, which are extremely keen of identifying and tracking their customers across multiple devices.
In this way, they can tailor their advertising campaigns to their target audiences more effectively.
Last year in Q4, mobile and tablet surpassed desktop Internet users worldwide.
The percentage of ad impression is the same on mobile devices as it is on
If your website is not responsive yet, stop reading this, get yourself a web developer fast, and ask him/her to optimize your mobile website. If you don't have a responsive website you are for sure not following b2b lead nurturing best practices.
There’s no more doubt about it. You need to have a responsive website with an excellent UX.
Google is rolling out AMP and if you don’t have an optimized mobile website soon, you will be losing a lot of Google rankings.
To get yourself up and running fast and not lose out on mobile traffic, start using Facebook Ads within Instant Articles or Facebook Canvas, available only for Mobile. It’s just amazing how beautiful it looks and how easy it is to set up. Learn more about it here. This can help with lead generation in sales, as many business owners are on mobile and these strategies are definitely lead nurturing best practices. :)
31% of people consider themselves to be brand loyalists, with 41% of these stating that they would be happy for retailers to use their purchase history to
But according to a study carried out by Boston Retail Partners, retailers are still not attending to these consumer preferences.
This is a huge opportunity.
Landingi.com created different landing pages for their clients according to who their audience is.
When they were using a simple general landing page for the whole audience group, their conversion rate was a mere 8%. But when they started to use
2 years back, I was working in a very niche market - the triathlon market at triathlonresearch.org. Its founder Sam was in the US army; he was a triathlon hobbyist, so he was not an expert in the field.
But because of his marketing skills, he saw an opportunity in this niche and built a digital publishing company around it. It involves helping triathlon stars like Craig Alexander (7-time Ironman Winner) or Gwen Jorgensen to build and sell their online training programmes on how to be a better triathlete.
He succeeded in this very niche market by working with the best, because the competition was very low, and because he made his mission to understand the pain and passion of triathlete wannabes.
Sam was always eager to learn more about his niche market. He was going to all kinds of triathlon events, participating himself in training sessions and even racing.
By doing that, he was able to not only understand but also experience the pain of his market.
As he puts it in one of his blog posts:
Triathlon racing is a powerful demonstration of our humanity - our courage, our fears, our doubts, and our joy, all wrapped into one intense experience.
He knew all too well that he was able to speak their language through all the stories, ad copy, and webinars he was conducting.
Again, he was not a triathlete. He just understood the power of niche marketing and dominated that market for a while.
If you try to target all markets you will be in big trouble with business development lead generation, because you’ll find yourself surrounded by a load of competition and it will be hard to showcase your unique value proposition.
Start talking to one group of your audience and be specific about their needs and desires so that you can attend to them with your product and services
Benefits of niche marketing:
This is a big one and the main topic of our guide. So what are the b2b lead generation best practices?
We’ll touch more on this in the prospecting and outreaching section of our guide.
Nevertheless, building a list and segmenting it is crucial for your business, as you want to speak with as many people as possible.
Here are some lead generation techniques for you that you might not know about:
How can you do it?
LinkedIn profile views hack - Use this at your own risk, but this is working for me as we speak. Add an Iframe with your LinkedIn profile page into your webpage header
<iframe src="LINK TO YOUR LINKEDIN PROFILE" height="1" width="1" frameBorder="0"></iframe>
This way, all of your web page visitors will be considered as LinkedIn profile views.
Now you can start sending them sales follow-up emails. We’ll talk more about how and what emails you should be sending in
Influencer marketing is word of mouth and it is used a lot in e-commerce. Below you have an interesting survey.
54% of women around the world have purchased a product or service after seeing it in an influencer's post, according to a survey by Bloglovin.
B2B can benefit a lot from influencer marketing, here’s how.
Every week I listen to Mixergy, and a few other podcasts and they influence my buying decisions on marketing tools and courses.
Why? Because the quality of the content is very good and I know they don’t recommend rubbish.
I understood this and built my business with the help of local influencers. I partnered with local businesses, investors, and authorities that helped me grow my business.
Here are the top 5 strategies we used and tested for B2B influencer marketing:
All these strategies are worth testing in any niche, B2B or B2C.
Just be where these influencers are online and offline, add value, don’t be
It is very clear that video on mobile will be the biggest trend this year: Facebook Live, YouTube, and Periscope videos will grow a lot over this coming year. So go and get your content ready for video.
Now, if you do this well and ensure that your content strategy involves getting across all devices at the right time, as well as choosing your niche market to work in, you’ll definitely be way ahead of your competition in saas content marketing and you'll be converting more leads into customers.
Here you'll learn a more about B2B marketing automation so that you can build marketing funnels and save 80% of your digital marketing efforts.
I am sure you'll enjoy the leads flow on autopilot, jump into this blog post now.
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